The project is carried out by National Association of Municipal Clerks in Bulgaria in partnership with Norsensus Mediaforum. It aims to reduce violence based on gender by raising awareness and knowledge among the victims of violence based on gender, vulnerable communities and the society as a whole.
Implementing in Bulgaria with leading Norwegian experience in creating and conducting media campaigns for prevention of violence based on gender through increasing the recognition and visibility of the problem among the victims and the society and to promote zero tolerance of such violence.
-to multiply the Norwegian experience in creating and conducting media campaigns in 10 cities of the country through the established teams /local coalitions/, which will become cores to achieve the objectives of the project in the planned regions;
-to create conditions for victims of domestic violence (DV) and violence based on gender (VBG) to share their stories about domestic violence through personal involvement in the campaign “Break the Silence”;
-to inform general public about the processes and possibilities for prevention and protection of DV and VBG victims;
-to conduct a media campaign for intolerance towards domestic violence (DV) and violence based on gender (VBG) and to engage the society to cope with the problem;
-to build sustainable models of communication, dialogue and partnership with institutions, who realize the government policy on protection and prevention of DV and VBG victims, NGOs dealing with the problem and the local administration.