Instagram Takes Storytelling More Seriously

Instagram’s new Snapchat-like feature lets you create photo stories that expire after a day.

As storytelling tools are unfolding the possibilities of exploring new exciting stories around us, Instagram gears up in this field by adding a new feature called Stories. Instead of posting carefully-chosen photos, Stories lets you post a bunch of photos throughout the day. And at the end of that day, those photos disappear.
It works exactly like Snapchat Stories, allowing you to post 24-hour ephemeral photo and video slideshows that disappear. But because Instagram Stories appear at the top of the old feed, your followers will inevitably see them without you needing to build a new audience in a different app.
Instagram Stories is now globally available for iOS and Android over the next few weeks.

Instagram CEO Kevin Systrom admits that Instagram Stories looks after Snapchat Stories but insists that “This isn’t about who invented something. This is about a format, and how you take it to a network and put your own spin on it.”, according to Techcrunch.

 

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