At Norsensus Mediaforum Innovation Lab, we have been working on developing engaging contents for social causes. In this frame, we utilize innovative technologies to engage the audience better instead of treating them as consumers.
Interactive video storytelling has been practically there for a long time but thanks to the new implications of HTML5 technology and development of modern browsers, it is easier to make user friendly and accessible interactive visual stories.
Here is a good example of how the technology work:
Another area we have recently used this technology was to create interactive visual online courses. You can see our online course created with this technology at Yourkite website.