Visual Education – Key Competences of Cultural Promoters in Romania and Norway

In recent years, organizations active in the field of culture and arts have become increasingly aware of the need to improve their knowledge in the visual education domain. In creative industries, professionals need to be able to operate with elements of aesthetics, whether they are images, complex graphics or various representations of advertising production.

In order to be able to decode the basic elements of different types of visuals  –  in terms of structure, metaphors, design, atmosphere or story behind the visual composition, culture professionals (museographers, librarians, artists, filmmakers, storytellers, etc.) require a set of visual education competences.

Considering this need, the partners consortium formed by Alliance for Regional Economic Development (ARED), ANBPR and the ALMA RO Association from Romania and, respectively, Norsensus Mediaforum, from Norway, initiated the project entitled “CULTURE FUSION – an intervention on cultural heritage conservation through a knowledge sharing event between cultural operators from Romania and Norway “.

Through this intervention, funded in the context of EEA Grants 2009-2014 – Fund for bilateral relations – Measure B: Creating bilateral relations and exchanging experience, the project partners organized a two-day workshop in Oslo on visual education, design and creative thinking.

During this workshop, the participants had the opportunity to experiment, under the guidance of Romanian and Norwegian experts, different methods of using and interpreting visual messages, critical thinking techniques, and they took part in artistic communication exercises using different types of images.

It was a true revelation to discover that the Romanian experts, with vast experience in culture field, have a very good expertise on visual education and we have been honored to contribute, through the participation of Norsensus Mediaforum at this intercultural exchange, to the enhancement of visual, design and critical thinking skills of our collaborators, cultural operators in Oslo.

On the occasion of this Romania-Norway mobility, held between August 13-18, 2017, we discovered new valences of immaterial heritage of Romania, we had a very beneficial exchange of experience in visual education area and we identified new opportunities for partnership with this country, with great prospects to develop large-scale joint projects in the future.